In today’s economy, sports teams have to be creative with how they fund their activities. Parents, coaches, and other adults involved in these programs are often hesitant to spend money on things like team t-shirts or snacks for practices because of their tight budgets.
In addition, many people don’t feel comfortable asking friends and family for donations to fund the team because they feel it’s begging for handouts. But if you love the game and want to keep playing it, this is one way you can do that while also ensuring that your team doesn’t have a negative financial impact on others.
Here are some tips on how you can ask for donations to fund your sports team to help get your team off the ground and reduce stress on parents who may not have much discretionary spending at the moment.
How to ask for donations for sports team:
- Before you ask for donations
- What to say when asking for donations
- Ask the Adults Involved
- Come up with a donation package
- Set a goal for the amount you’d like to raise.
- Plan out how you will raise the money.
- Communicate with your team about fundraising expectations.
- Write an email asking for donations and reminders.
- Show that you’re helping the community
- Final Thoughts
Before you ask for donations
Before you ask for donations, ensure that your sports team has a clear purpose for needing the money. If you’re not sure what your sports team’s purpose is, start by asking yourself these questions:
- Who are we?
- What are we trying to accomplish?
- What do we want to achieve together as a team?
Make sure that the team’s activities align with the purpose for which you are raising money.
If you’re unclear about your purpose or why you need money, you may hesitate to ask for donations. People are more likely to donate if they understand what you are doing and why it’s important. Make sure that you and your team are prepared to receive donations.
This includes having a way to track receipts and a place to store and organize money and other items that people donate to you.
What to say when asking for donations
When you are asking for donations, avoid talking about the money and instead focus on the team’s purpose and what you’re trying to accomplish.
For example, if you’re raising money to put towards your team’s t-shirts, your pitch might be, “We’re raising money to put towards t-shirts to help us market our team and gain recognition in our community.”
If you’re putting together an event to raise money for the team, such as a fundraiser or car wash, also highlight what people will receive in exchange for their donation.
This can help to motivate people to give and show that their money is going towards something meaningful. For example, you may say, “For a $10 donation, you will receive two tickets to our fundraiser,” or “For a $20 donation, you will receive a free car wash.”
Ask the Adults Involved
Another way to raise money for your sports team is to reach out to the adults in your life, such as your parents, team coaches, and other mentors. They may have money to contribute to the team.
You can also invite them to participate in your events and fundraisers. This can help relieve some of the financial pressure on parents with children participating in sports on multiple teams.
It’s important to note that you don’t want to turn to these people immediately but rather wait until you’ve exhausted other options, like asking your friends and family. It’s also a good idea to ask the adults before you ask the kids on the team.
Parents are often happy to help support their children’s sports and are likely to be more generous since they will also be receiving benefits from the team’s activities.
Come up with a donation package
Beyond just asking people for a one-time donation, you can come up with a package of items and experiences that people can donate towards. This can be a great way to utilize your passions and interests to help fund your sports team.
For example, if you love reading and want to use this to help fund your sports team, you can offer a donation package that includes copies of your favorite books or gift cards to local bookstores.
You can also offer other items, like gift certificates to local restaurants, sports team apparel, or experiences like sporting event tickets. You can also come up with a combination of donation items, such as a gift card to a bookstore and a sports team t-shirt. This can help to motivate people to give more and often results in a higher donation amount.
Set a goal for the amount you’d like to raise.
Before you begin raising money, it’s important to set a goal for the amount of money you’d like to raise. This will help motivate you to continue fundraising and keep you accountable for how you spend the money you’ve raised.
It can also help you to be more thoughtful and strategic in your fundraising efforts. It’s also a good idea to include your goal amount in your fundraising pitch so that people know how much you are trying to raise.
This can help motivate people to donate and show that you are aware of your financial needs. It also ensures that you are thoughtful and strategic with your fundraising efforts.
Plan out how you will raise the money.
Make sure that you have a clear plan for how you will raise money for your team. This will help prevent you from getting overwhelmed and ensure that you are thoughtful and strategic with how you spend your time fundraising.
You can use a fundraising calendar to help keep track of your efforts and ensure you don’t get overwhelmed. Make sure that you are not over-extending yourself or your team. This can be especially important if you are a younger fundraiser.
Communicate with your team about fundraising expectations.
Communicate with your team about your fundraising expectations. This includes setting a fundraising minimum for how much each teammate should raise and the total amount the team should raise.
You can also communicate what you plan to do with the money that you raise. This can help motivate your teammates and show them the impact of their fundraising efforts. This can also help to alleviate any concerns they may have about fundraising.
Write an email asking for donations and reminders.
If you find that you are struggling to raise money, or you’ve been fundraising for a while and have yet to receive a donation, it may be helpful to send an email to your contacts asking for donations.
You can also send an email to remind people that you are fundraising and that they can donate. This can be especially helpful if you are fundraising in the fall or winter when people may be less likely to attend fundraising events or consider donating. You can also send an email to thank people for their donations.
Show that you’re helping the community
Another way to motivate people to donate to your team is to show them how their money will help the community. This can be useful if you are fundraising for a less tangible cause, such as a new baseball field or something that doesn’t directly help individuals.
You can also do this if you’re fundraising for something like new uniforms, which is more of a team-based donation. For example, you can show donors where they’re helping with a visual representation, such as a map or graphic that shows where the donation money is going, which can help to motivate donors to give.
Fundraising is a great way to show your team spirit and build community while also raising money to cover the costs of your sports program.
Before you begin fundraising, make sure that you are prepared with a plan and a goal for how much money you’d like to raise. Beyond this, make sure that you are communicating with your team about fundraising expectations and that you are being thoughtful and strategic with your fundraising efforts.
You are likely to see great results from these efforts, and your team will feel even more connected and dedicated to their sports program as a result!